Study
“Public Awareness of AIDS”
Public awareness of AIDS in the Federal Republic of Germany: knowledge, attitude and behaviour for protection from AIDS. A tracking survey conducted by the Federal Centre for Health Education (BZgA)
Since the mid-80s, the AIDS awareness campaign 
“Don’t give AIDS a chance” has been informing the public about AIDS and the risk of infection. The campaign explains why people need to protect themselves from infection with HIV and other sexually transmitted diseases and shows how they can do it.
The main objectives of the campaign are to prevent the further spread of HIV and to foster and stabilise a social climate opposed to the stigmatisation and marginalisation of people with HIV and AIDS.
Since 1987, in an annual study titled “Public Awareness of AIDS”, the Federal Centre for Health Education (BZgA) has investigated:
- The extent to which the public is reached by and makes use of the campaign’s various informative measures
- Whether the prevailing climate of opinion is one of acceptance vis-à-vis people with HIV/AIDS or if tendencies toward exclusion are detectable
- Whether the awareness level needed for AIDS prevention continues to be maintained
- To what extent people protect themselves from the HI-virus through the use of condoms; especially population groups such as 16- to 44- year-old singles who engage in high-risk sexual behaviour.
The annual report analyses important indicators for medium-term and long-term trends. The data are compiled from computer-aided telephone interviews (CATI). The multistage random sample (n=7000) is selected by the ADM telephone random sampling system with disproportionate stratification by age.
Documents
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Study “Public Awareness of AIDS in the Federal Republic of Germany 2010” |
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